Olli & Lime creates vibrant crib and kid’s bedding sets and decor for the contemporary home. Their collections are inspired by the modern parent and created to complement the design aesthetic you’ve already created in the rest of your home. With sophisticated yet playful and bright designs, your baby’s nursery or child’s room is sure to create the perfect accent to your home while remaining a space your child will love. Today I am thrilled to introduce co-founder, Andy Lacey, of the husband and wife team behind Olli & Lime as he shares how they got started, some of their favorites designs and more.
How would you define the Olli & Lime style philosophy?
Our philosophy is to design products for parents with an eye for modern design. We only create designs that we’d be proud to place in our own home. The style itself comes from our love of mid-century modern design, so everything in our collection is contemporary, but with a retro flavor.
What inspired you to become a designer and start a business?
I can’t comment on being a designer as that’s not my role, though I am allowed some input during the creative process. Karen, my wife and business partner, designs the products and is the creative force behind Olli & Lime. She studied Fine Art and later graphic design, and has been a designer for many years. We both enjoyed working for ourselves and, luckily, we work well together, so starting a joint business was a logical step. My background is in marketing and PR, so our skills fit together pretty well.
Why did you choose to design kids bedding and room decor?
By accident. Karen was asked to design some nursery bedding and décor for a client, as her house was being featured on a UK home/design TV series. It went pretty well, so we thought it would make an interesting business. We researched the market, and found very little, at least in children’s décor, that we liked. So, we thought there could be a place for our brand of kids design. Luckily, enough people seemed to agree and we’ve grown from there.
What is your favorite part of your daily work when you reflect on the day, what is most rewarding?
We both enjoy the creative elements of our roles above anything else. Karen is happiest when developing a new design or managing a photo shoot. I love writing our blog and interacting online with customers. And we love positive feedback. If someone takes the time to tell us they like what we do, or shares images of the nursery they’ve created, using our products, that is very rewarding. It validates what we do.
If you had to pick a favorite piece from your collection, what would it be?
That’s a difficult one. For Karen, it would be something in our George collection, maybe the crib bedding set or the ABC wall art. Billie is my favorite design (though I do fluctuate) and I really like the Billie Bib & Burp Set visually, particularly since we recently updated the design.
What sets Olli & Lime apart from other designers in your industry?
Our designs are unique. You won’t find anything else in the children’s market that looks like Olli & Lime. We’re English (Karen via Danish descent) so this no doubt has a design influence.
We manufacture domestically. That means the UK currently but, since our relocation to the US last year, we are exploring options to start manufacturing here.
Our size is important. Though we have grown a little, we are a small and agile company. This helps us maintain very efficient and personal customer service, which we are constantly complimented on.
Do you have any news that you would like to share, perhaps about upcoming designs or introductions to your line
The last few months have been huge for us. We’ve launched our first pink design, Logan, aimed at girls. Going pink was an uncomfortable departure for us, but we’re very happy with the outcome. We’ve also updated our best-selling George and Billie designs, tweaking the patterns and fabrics. Lastly, we’ve collaborated with other designers to offer bespoke wall graphics, soft toys and mobiles across all ranges.
Now…Just for Fun
Favorite Food – Today I’d say Italian but, depending on the mood I’m in, it could be Chinese, Indian or Mexican. Worth mentioning the food I miss most (having relocated from the UK) is traditional English fish and chips!
Favorite TV Show – Currently, it has to be Mad Men. Plus, I must admit to a slightly worrying addiction to HGTV.
Favorite Weekend Activity – Exploring new neighborhoods, seeking out mid-century modern homes, and browsing home/design stores.