Meet Leslie Newton of Timi & Leslie Diaper Bags!

Wearing a diaper bag no longer means sacrificing fashion when you have a timi & leslie diaper bag! Their brand of chic, hold-everything styles come in vibrant shades and durable fabrics that satisfy new moms and fashionistas, alike. We recently had the pleasure of interviewing Leslie Newton, creator of timi & leslie, who feels that her bags are for “the woman in every mom.” Don’t you love that? Read on to learn more about Leslie and how timi & leslie got started as well as see some of the gorgeous diaper bag designs! Be sure and check out the entire collection on RosenberryRooms.com!

How would you define the Timi & Leslie style philosophy?

We make products that are beautiful, stylish, fashionable but highly functional.  Once you have a baby, it’s a miracle if you even can get a shower in every few days, let alone look like you haven’t slept in your clothes.  So we do our best to give moms a diaper bag that will make them feel stylish, as well as keep them super organized, since this will be their major accessory for a good year and 1/2!  We want moms to be able to use their bags long after the diaper stage, too!

What inspired you to become a designer and start a business?

Well, I was always making things for fun and giving them as gifts.  I started making simple handbags for friends, and then made a diaper bag for someone.  I got such a great response, that I tried to see if I could sell them to stores.  One thing lead to another and it just took off.

Why did you choose to design diaper bags?

Besides the fact that I initially made one for a friend, at the time, back in 1999 there weren’t stylish diaper bags. There was a huge void in the market.  It seems every diaper bag company says that, but back then, there literally was a void.  I did my first show at ENK back then and was the only diaper bag company there. I had to put up signs all over my booth letting people know they were diaper bags because everyone thought I was just selling cool bags.

What is your favorite part of your daily work when you reflect on the day, what is most rewarding?

The creative process is my favorite part. When I have a creative explosion and ideas just keep coming to me.  I know I’m on to something when I get both a clear vision in my head of what I want to create, combined with a strong gut instinct that it’s going to be received well. What is most rewarding is when I get to connect to other moms, whom I don’t know, who tell me how much they love my bags and how great the bags make them feel. Can’t beat that!

If you had to pick a favorite piece from your collection, what would it be?

Oh my favorites change ALL the time!  I would say probably some of my first bags that were made from limited, vintage fabrics hold a soft spot in my heart.  I also, like everyone, love the Charlie Bag….and the tag-a-long, too.

What sets Timi & Leslie apart from other designers in your industry?

Well, I used to also have a handbag collection and sold to stores like Henri Bendel, Nordstroms, Bloomingdales, Anthropologie, Betsey Johnson, the list goes on, and with handbags, you have to be very on trend.  It was easy to translate that into diaper bags.  No one else really stays as current and on trend as we do with what’s happening in fashion and handbags.  And we have really developed our groove in combining very fashionable bags, that are also very functional.  I think our bags look the most “handbag-ish” (I just invented that word!!) and the least like diaper bags.

Do you have any news that you would like to share, perhaps about upcoming designs or introductions to your line?

Well we recently released four new styles, and they are getting a great response so that makes me happy!

Now…Just for Fun

Favorite Food – Hmm..this always changes.  Currently this grilled veggie and pesto sandwich from a restaurant near my office.  And of course, chocolate, in any form but ice cream.  (Go figure?)

Favorite TV Show – Downton Abbey

Favorite Movie – Waiting For Guffman

Favorite Weekend Activity – Anything fun with my daughter and husband

Favorite Band – The Pixies

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