Meet Tori Swaim of New Arrivals Inc!

Tori Swaim of New Arrivals Inc.

I am so thrilled to introduce the designer behind the gorgeous line of children’s bedding and decor, New Arrivals, Inc! Tori Swaim created the New Arrivals collection after the birth of her daughter because she had trouble finding the perfect accessories for her nursery, much like the story behind the start of RosenberryRooms.com! The New Arrivals Inc line of baby bedding incorporates a stunning vintage style with a modern twist. The best part about this line is that you can create a beautifully coordinated nursery with wall decor, wall letters and various other room accessories, designed to go with each of the bedding sets! New Arrivals is constantly adding new bedding sets and decor to their collection, keeping them ahead of the game in this evolving industry.

I recently had the pleasure of meeting Tori and her team at the ABC Kids Expo where she introduced us to her new bedding sets, new wall letters and so much more! Be sure to check out our interview with Tori below as she describes the inspiration for her line and talks about some of her favorite pieces!

How would you define the New Arrivals, Inc. style philosophy?

We try to keep up with the trends while incorporating our simple vintage look and throwing in a modern twist. Keeping that in mind, we design and manufacture top quality bedding and décor.

What inspired you to become a designer and start a business?

With the birth of my daughter 14 years ago, I had a lot of trouble finding the perfect accessories for her nursery. Having a love for design and a background in business, I set forth with the creation of New Arrivals Inc.

Why did you choose to design children’s bedding and decor?

In the beginning it was all about my kids, creating rooms and products that that worked well for them.  Now that my children are growning up along with New Arrivals, it has been rewarding taking those foundations and creating things that make people happy. Children’s rooms always make you smile.

What is your favorite part of your daily work when you reflect on the day, what is most rewarding?

Seeing my Designs come to full circle, from paper to an actual product in my hand.  It is always so nice to have people take the time to email you compliments and a great review! Our customer will email us pictures of their rooms and store…I love it!  These are all things that really make my day.

If you had to pick a favorite design from your collection, what would it be?

I would say the Sprout Bedding right now. It is so serene and beautiful!

What sets New Arrivals, Inc apart from other designers and collections in your industry?

New Arrivals Inc. product line offers bedding in pre-designed sets or using our custom bedding program as well as room accessories and décor. We have wall letters in many different styles and colors, as well as wall décor such as memory boards and barrette holders, book holders, table & chairs and picture frames. I don’t think there is another company out there that offers everything the way we do.

Do you have any news that you would like to share, perhaps about upcoming designs or introductions to your line?

We are always working on new products and bedding designs.  We will be releasing some new products this fall so stayed tuned!

Now…Just for Fun

Favorite Food- Anything SWEET!

Favorite TV Show- REAL HOUSEWIVES…any city!

Favorite Weekend Activity – Relaxing or riding my bike on the beach.  Watching my daughter dance or my boys play soccer!

Favorite Band – The Eagles!

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