When it comes to fashionable, designer diaper bags, Storksak is at the top of the list. The designs are both sophisticated and practical making them perfect for the stylish, on-the-go Mom! These gorgeous bags come in various high quality and durable fabrics including leather, satin and tweed that are designed to withstand the trials of parenthood! Also, the bold color options make these bags a stand out accessory to any outfit. Because Storksak‘s founders Suzi Bergman and Melanie Marshall are both Mothers, they know just how to design these beautiful and versatile bags that are also a favorite among celebrity Moms! After all, who doesn’t love a gorgeous handbag?! With that said, it is my please to introduce Suzi and Melanie as they take turns answering some of our questions about the inspiration behind their timeless collection of diaper bags found on RosenberryRooms.com!
1. How would you define Storksak’s style philosophy?
[Suzi:] Simple, sophisticated design cleverly combined with innovative, practical features. We believe that a bag should be both functional and beautiful – a changing bag is no exception!
2. What inspired you to become a designer and start a business?
[Melanie:] I was always interested in art and started off doing Fine Art. While working on my degree, one of the lectures thought that my fast drawing style was more suited for design; that was really the first time I thought of it as a career.
After working as a designer in the fashion industry for many years I was ready to start my own business. When I met Suzi at our kid’s school, we realized we had a great idea, and thought our combined skills were ideal for launching a business together. We both had a strong desire to create stylish, functional solutions for modern parents and, at the same time, want to determine our own schedules, so we could be available for our families. Flexibility was and still is paramount to us.
3. Why did you choose to design diaper bags?
[Melanie:] Having a child of my own really inspired me to design diaper bags.
After my husband and I had our first child, I went back to designing part-time. While living in California, I had the idea for Storksak. When Suzi and I met, we agreed there were no changing bags on the market that met our requirements; bags were either functional but unattractive or haute couture but lacked toughness and practicality. We wanted to create bags that were functional, durable and yet more stylish than what was currently on the market. So it seemed like the perfect time to launch a collection of chic, multifunctional parent bags that could meet the demands of modern parents.
4. What is your favorite part of your daily work when you reflect on the day, what is most rewarding?
[Suzi:] I work within a fantastic team. To be able to work in such a positive environment and with so many talented individuals makes my working life very enjoyable!
5. If you had to pick a favorite piece from your collection, what would it be?
[Melanie:] My current favorite bag in the collection is the Elizabeth Camel but I also really like the new Dove Grey Elizabeth that will be available later this month. I’m very happy with the leather and how it ‘wears’ with age, and use it daily for my laptop and iPad. I am also really pleased with the new designs that will be available in the spring. The style I am particularly excited about the Isabella in Tan, certain to be my new favorite. The quality of the leather is super soft, but it has a nice light textured finish, so it is durable and will wear well. The spacious shoulder bag has oversized tassels on the front, and I think it is one of our most fashionable bags to date. As with all our designs, the Isabella includes a number of practical features to help parents stay organized on the go.
6. What sets Storksak apart from other designers in your industry?
[Suzi:] I think Storksak has done so well because we have found that delicate balance between original, timeless designs and the practical, functional features that parents demand from a product. All of our bags can be used everyday, whether you have children or not, and are designed to last. We know how important quality is, and our bags are constructed to withstand the kind of abuse parenthood can bring!
7. Do you have any news that you would like to share, perhaps about upcoming designs or introductions to your line?
[Melanie:] The Elizabeth, which has been in the collection since the very beginning, recently won ‘Best Changing Bag’ in the prestigious Junior Design Awards in the UK– that was a proud moment for us.
This season the collection will include a number of familiar styles, like the Olivia, Jools, Elizabeth, and Sofia in new colors or fabrics. For SS2012 we will introduce several new designs, as well as some smaller connected items, still focused on the mother and baby. We are also about to launch a new brand in September so keep checking our website, as this will be very exciting. Until then, mums the word!
Now…Just for Fun
Favorite Food – [Suzi:] Anything covered in chocolate!
Favorite TV Show – [Melanie:] I guess it is ‘Later’ with Jools Holland. It’s a fantastic music show- I don’t think it’s shown over here, unless you watch BBC America, which I did a lot when we were living here! The show is a great forum to expose new, up and coming bands, as well as to showcase established artists. I always enjoy seeing such a mixture of artists together.
Favorite Movie – [Suzi:] My Fair Lady
Favorite Weekend Activity – [Suzi:] Spending time with my children and hearing their stories!
Favorite Band – [Melanie:] Well, this shows my age, but one of them is the Talking Heads.