Jennifer Delonge is a real visionary when it comes to design, and inspired by this vision she has funneled her creative energy into designing phenomenal furniture pieces for both children and adults. Her background in interior design led to furniture design, first for children and then for adults. The Jennifer Delonge line encompasses fresh, modern and edgy designs that are equally practical and universally appealing. Each piece is notable, distinctive and chic, and yet blends effortlessly into any room in the home as each is designed with comfort, practicality and family in mind. What I adore about the Jennifer Delonge line, aside from the obvious: cool colors, rich textures, stylish designs and modern feel, is its true originality. Jennifer doesn’t follow trends, but instead leads the way, and where she goes others follow. Fusing modern and vintage, classic and contemporary, fashion and function in a way that only Jennifer can, has made the Jennifer Delonge furniture line a renowned household name. Jennifer Delonge is a favorite among celebrity parents (Gwen Stefani, Courtney Cox Arquette, Gwyneth Paltrow) and has been featured in countless magazines such as Elle Decor, In Style and People.
The Jennifer Delonge product line is always expanding and evolving. It all began with the Ava Toddler Chair, which is still a customer favorite. (I have two of the brown microsuede Ava toddler chairs, and my kids LOVE them.) Since the inception of her company, Jennifer has introduced so many innovative products. The Ava Chair is now available in “child” size, and there is now a coordinating Ava Sofa! The Grace Table and Stools are available in an array of delicious colors, and are to die for. The Charles Storage is available in Walnut and Birch and is the perfect way to hide your children’s toys in your family room, since it blends so well with “adult” decor. Available in the same vibrant palette as the Grace collection, the Book Bound is a fun and dynamic way to store and display books on the wall. The wing back Parker Chair is my personal favorite. I love the clean and classic look and it comes in basic black or white making it versatile enough to coordinate with almost anything! The Jennifer Delonge Adult collection features four sleek and modern glider designs, the Classic Rock Glider, Luxe Glider, City Glider, and Glam Glider, all available in a myriad of colors and fabrics.
How would you define the Jennifer Delonge style philosophy?
Family Chic. We believe in creating environments that feed a family’s creativity, time together and making functional, fun spaces that every member of the family can use.
What inspired you to become a designer and start a business?
Designing is in my veins! It’s what keeps me up at night! I have always had an artistic ability even at an early age. From school projects to homemade Halloween costumes that most peers didn’t quite understand! An emphasis in interiors was a natural progression from wanting to create beautiful spaces that my clients or myself could enjoy. With a degree in design and practical experience running my design firm, product design was a natural next step and one arena where I believe I truly found my calling. And designing for a family is one of true love because I live it every day!
Why did you choose to design children’s products?
Two children and unattractive products on the market made it easy to want to infuse fashion-driven trends and modern, accessible products into the retail world.
What is your favorite part of your daily work … when you reflect on the day, what is most rewarding?
The perfect synergy between doing creative work and seeing a gap in the market for those items! I call myself a functional designer, while I design beautiful things I also want them to work. And the combination of the two makes for a rewarding day at the office. And the part that really makes me smile is when we get photos of a customer sitting in their first Ava or sitting at a Grace table.
Do you have any advice for other working moms?
Day by day. Live in the moment, and learn to delegate! You cannot do it all and do it well. My number one priority in my life is to spend time with my children and my company knows this. At work we ebb and flow with responsibilities so we can run a tight ship and get everything done. And, be efficient when you are at work or you will regret the time not spent with your little ones.
If you had to pick a favorite design from your collection, what would it be?
Top secret ones I can’t reveal yet! But my classic all-time favorite will always be the Ava. Every time someone sees it after years of business, it gets a moment of “look how cool”.
What sets Jennifer Delonge apart from other children’s furniture designers?
We are the only family design company.
Do you have any news that you would like to share, perhaps about upcoming designs or introductions to your line?
Oh, so many exciting things going on behind the scenes! We will debut new products strategically throughout 2010 and we have an amazing project in the works we cannot quite reveal…..but very soon.